This category is now focused on one niche: ecommerce unit economics and operations. Use it to make cleaner decisions across acquisition, pricing, conversion, retention, and inventory planning.
Start with the core calculators, review assumptions, and then connect outputs across pricing, margin, shipping, and demand planning.
Ecommerce workflow
This is the strongest commercial niche on the site. The tools help merchants move from basic cost checks into CAC, ROAS, LTV, pricing, margin, and inventory decisions.
Trust standards
Limits and assumptions
Use these outputs as planning estimates. Confirm any high-impact decision with official lender, tax, legal, or provider documentation before you act.
Need a correction?
If a formula, assumption, or output looks wrong for your use case, send details so we can review and update the page.
Contact editorial teamFeatured Unit Economics Core
These tools cover customer economics from acquisition through repeat purchase value.
Measure paid and blended CAC so your growth targets stay profitable.
Calculate paid CAC and customers per $10k in spend from your current campaign numbers.
Track return on ad spend and ad cost share from actual revenue.
Track return on ad spend and ad cost percentage from attributable revenue and ad spend.
Estimate lifetime customer value from AOV, frequency, and retention.
Estimate customer lifetime value from order value, purchase frequency, and customer lifespan.
Determine how many units you need to sell to cover your costs.
Create a structured business plan with financial projections.
Set profitable dropshipping prices accounting for all fees.
Monitor stock levels, set reorder points, and track products.
Find the optimal price point for your products and services.
Calculate gross, operating, and net profit margins instantly.
Estimate shipping costs across major carriers and services.
Generate professional contracts and agreements in minutes.
Create polished invoices with automatic calculations.
Build winning business proposals with customizable templates.
Find the minimum ROAS needed to avoid losing money on paid traffic.
Check if customer value is strong enough to support acquisition spend.
Monitor AOV and net AOV after discounts and refunds.
Track conversion efficiency from sessions to orders.
Estimate lost checkout revenue and recovery potential.
Calculate contribution profit per order after variable costs and ads.
Model true per-order profit after marketplace, payment, shipping, and ad costs.
Quantify refund exposure and gross profit at risk from returns.
Set replenishment thresholds to reduce stockouts and overstocking.