This hub is for the part of ecommerce where the margin can disappear in shipping, returns, ads, or bad inventory timing. Use it to test whether the unit economics still work after the full cost stack is in view.
Start with CAC, ROAS, LTV, and payback. Then move into pricing, shipping, conversion, and inventory to see whether growth is actually getting healthier or just louder.
If acquisition is the problem, start with CAC and ROAS. If the store needs time to earn back spend, use payback period and LTV. If margins are being squeezed by fulfillment, the shipping and pricing calculators are the better place to begin.
Ecommerce workflow
This is the strongest commercial niche on the site. The tools help merchants move from basic cost checks into CAC, ROAS, LTV, pricing, margin, and inventory decisions.
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Contact editorial teamFeatured Unit Economics Core
These tools cover customer economics from acquisition through payback and repeat purchase value.
Measure paid and blended CAC so your growth targets stay profitable.
Calculate paid CAC and customers per $10k in spend from your current campaign numbers.
Track return on ad spend and ad cost share from actual revenue.
Track return on ad spend and ad cost percentage from attributable revenue and ad spend.
Estimate lifetime customer value from AOV, frequency, and retention.
Estimate customer lifetime value from order value, purchase frequency, and customer lifespan.
Measure how many months it takes to recover acquisition cost.
Measure how many months it takes to recover acquisition cost from contribution profit.
Track monthly recurring revenue and annual run-rate from subscription activity.
Track recurring revenue, churn, and annual run-rate for subscription offers.
Start with CAC and ROAS so you can see whether paid traffic is efficient enough to justify more spend.
Use payback period and LTV to check whether the acquisition cost comes back fast enough for your cash position.
Review MRR, AOV, conversion, returns, and reorder timing to see whether growth is actually compounding.
Use the marketing ROI calculator when ad spend is increasing and you need to know whether the revenue is actually turning into profit. If the store is subscription-heavy, the churn calculator is the better companion because retention changes the economics more than a single order does.
Determine how many units you need to sell to cover your costs.
Create a structured business plan with financial projections.
Set profitable dropshipping prices accounting for all fees.
Monitor stock levels, set reorder points, and track products.
Find the optimal price point for your products and services.
Calculate gross, operating, and net profit margins instantly.
Estimate shipping costs across major carriers and services.
Compare revenue return with profit-based ROI before scaling spend.
Measure logo churn, revenue churn, and net retention.
Generate professional contracts and agreements in minutes.
Create polished invoices with automatic calculations.
Build winning business proposals with customizable templates.
Find the minimum ROAS needed to avoid losing money on paid traffic.
Check if customer value is strong enough to support acquisition spend.
Track order value in context of margin, discount drag, and repeat behavior.
Measure whether traffic turns into orders and where the funnel leaks.
Estimate checkout leakage and whether recovery flows are worth the work.
See what each order contributes after variable costs and ads.
See whether an order remains profitable after fees, shipping, and ads.
Measure how refunds and returns erode gross profit and cash.
Set stock thresholds so stockouts and emergency orders are less likely.