Ecommerce KPI Tool
Average Order Value Calculator
Monitor AOV and net AOV after discounts and refunds.
Formula: AOV = Gross Revenue / Orders | Net AOV = (Revenue - Discounts - Refunds) / Orders
Plan Mode
Free mode includes core outputs. Premium preview unlocks advanced inputs and deeper planning metrics.
Inputs
Enter your current operating numbers to get a quick decision-ready snapshot.
Scenario workspace
Save scenarios, compare outcomes, and export planning reports. Workspace data is auto-saved in your browser on this device.
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No saved scenarios yet. Save your current assumptions to compare results over time.
| Scenario | Plan | Average order value | Revenue per 100 orders |
|---|---|---|---|
| Current session | Free | $66.67 | $6,666.67 |
Premium analysis lab
Use target tracking and sensitivity analysis to move from static calculations to decision support.
Premium Preview-only analysis
Switch to Premium Preview to unlock goal tracking and sensitivity testing for this tool.
When to use this tool
- Before launching bundle or upsell tests.
- When revenue is growing but profitability is flat.
- To monitor promo impact on effective order value.
Premium Preview capabilities
- Net AOV visibility after discount and refund leakage.
- Drag-rate tracking for promotion discipline.
- Better forecasting for growth experiments and paid traffic plans.
- Save up to 5 scenarios per tool and compare them side by side.
- Export scenario reports to CSV and PDF for planning discussions.
- Goal tracker for target-versus-actual performance on any key metric.
- Sensitivity analysis to test how input shifts affect core outcomes.
Ready to package these metrics into one workflow?
Use the Premium page to plan tiered access and conversion paths across this niche suite.
FAQ
Can AOV rise while profit falls?
Yes. AOV can improve while discount depth, return rate, or fulfillment cost still damage profitability.
How often should AOV be reviewed?
Weekly for active stores and daily during high-volume promotions or major campaigns.
Should I segment AOV by channel?
Yes. Channel-level AOV differences can reveal where acquisition is creating higher-quality demand.