Ecommerce KPI Tool
Average Order Value Calculator
Track order value in context of margin, discount drag, and repeat behavior.
Formula: AOV = Gross Revenue / Orders | Net AOV = (Revenue - Discounts - Refunds) / Orders
Plan Mode
Free mode is active while advanced subscription features are paused.
Decision snapshot
Average Order Value Calculator
Track order value in context of margin, discount drag, and repeat behavior.
Formula
AOV = Gross Revenue / Orders | Net AOV = (Revenue - Discounts - Refunds) / Orders
Average order value
$66.67
Revenue per 100 orders
$6,666.67
Activity profile
A simple visual cue for the current decision path.
Revenue quality check
Use AOV to improve order economics, not just bigger carts
Average order value helps you understand how much revenue each order brings in. The best decisions connect AOV with margin, shipping thresholds, bundles, and repeat purchase behaviour.
Reference points
Methodology
- Divide total order revenue by completed orders for the same period.
- Review AOV by channel, product category, customer type, and discount level.
- Compare higher AOV against margin so bundles and upsells do not increase revenue while reducing profit.
Practical examples
- $24,000 revenue from 600 orders equals a $40 AOV.
- A free-shipping threshold can lift AOV, but only if the extra margin covers the shipping subsidy.
- Bundles can improve AOV when the added products have healthy contribution margin.
Common mistakes to avoid
- Do not include cancelled or refunded orders if you are using AOV for profitability decisions.
- Do not optimise AOV alone if conversion rate or margin drops.
- Do not compare periods with different promotion intensity without noting the discount effect.
Inputs
Enter your current operating numbers to get a quick decision-ready snapshot.
Scenario workspace
Save scenarios and compare outcomes. Local autosave stays on by default for quick planning.
Loading saved workspace...
No saved scenarios yet. Save your current assumptions to compare results over time.
| Scenario | Plan | Average order value | Revenue per 100 orders |
|---|---|---|---|
| Current session | Free | $66.67 | $6,666.67 |
When to use this tool
- When bundles, upsells, or free-shipping thresholds are under review.
- If revenue is rising but contribution margin is not keeping pace.
- Before scaling ad spend and wanting to know how much order value growth is left to capture.
FAQ
Can AOV rise while profit falls?
Yes. AOV can improve while discount depth, return rate, or fulfillment cost still damage profitability.
How often should AOV be reviewed?
Weekly for active stores and daily during high-volume promotions or major campaigns.
Should I segment AOV by channel?
Yes. Channel-level AOV differences can reveal where acquisition is creating higher-quality demand.
Reference links
These are the external references we use when the calculation needs a wider industry or platform context.