Ecommerce KPI Tool
Ecommerce Conversion Rate Calculator
Measure whether traffic turns into orders and where the funnel leaks.
Formula: Conversion Rate = Orders / Sessions × 100
Plan Mode
Free mode is active while advanced subscription features are paused.
Decision snapshot
Ecommerce Conversion Rate Calculator
Measure whether traffic turns into orders and where the funnel leaks.
Formula
Conversion Rate = Orders / Sessions × 100
Store conversion rate
2.50%
Sessions per order
40.00
Activity profile
A simple visual cue for the current decision path.
Inputs
Enter your current operating numbers to get a quick decision-ready snapshot.
Scenario workspace
Save scenarios and compare outcomes. Local autosave stays on by default for quick planning.
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No saved scenarios yet. Save your current assumptions to compare results over time.
| Scenario | Plan | Store conversion rate | Sessions per order |
|---|---|---|---|
| Current session | Free | 2.50% | 40.00 |
When to use this tool
- When traffic grows but orders do not keep pace.
- Before or after landing page, product page, or checkout changes.
- If AOV is healthy but revenue per session still looks weak.
FAQ
What conversion rate should I target?
Targets vary widely by category and traffic source. Benchmark against your own trend and unit economics first.
Why does conversion drop when traffic grows?
New audiences often arrive less qualified, so CVR can drop if targeting or onsite relevance is weak.
Should I optimize CVR or AOV first?
Most teams improve both, but start where the biggest bottleneck exists in your current funnel.
Reference links
These are the external references we use when the calculation needs a wider industry or platform context.