Ecommerce KPI Tool
ROAS Calculator
Track return on ad spend and ad cost share from actual revenue.
Formula: ROAS = Attributable Revenue / Ad Spend | Ad Cost % = Ad Spend / Revenue × 100
Plan Mode
Free mode includes core outputs. Premium preview unlocks advanced inputs and deeper planning metrics.
Inputs
Enter your current operating numbers to get a quick decision-ready snapshot.
Scenario workspace
Save scenarios, compare outcomes, and export planning reports. Workspace data is auto-saved in your browser on this device.
Loading saved workspace...
No saved scenarios yet. Save your current assumptions to compare results over time.
| Scenario | Plan | ROAS | Ad cost as % of revenue |
|---|---|---|---|
| Current session | Free | 5.00x | 20.00% |
Premium analysis lab
Use target tracking and sensitivity analysis to move from static calculations to decision support.
Premium Preview-only analysis
Switch to Premium Preview to unlock goal tracking and sensitivity testing for this tool.
When to use this tool
- When ad platform performance looks strong but profit still feels weak.
- Before budget increases to validate whether revenue growth is efficient.
- During weekly reporting to separate vanity metrics from unit economics.
Premium Preview capabilities
- Break-even revenue target from your real gross margin.
- Profitability view after ad spend and fixed overhead.
- Faster go/no-go decisions for campaign scaling.
- Save up to 5 scenarios per tool and compare them side by side.
- Export scenario reports to CSV and PDF for planning discussions.
- Goal tracker for target-versus-actual performance on any key metric.
- Sensitivity analysis to test how input shifts affect core outcomes.
Ready to package these metrics into one workflow?
Use the Premium page to plan tiered access and conversion paths across this niche suite.
FAQ
Is a higher ROAS always better?
Usually yes, but context matters. High ROAS with low volume can still slow growth, while lower ROAS can work if LTV is strong.
What is a good ROAS benchmark?
There is no universal target. Your margin structure and payback window determine what ROAS is actually sustainable.
Should I optimize for ROAS or profit?
Use ROAS as a directional metric, but make scaling decisions with margin and cash flow impact included.