Retention check

Churn tells you whether growth is sticking.

Use it when you need to see if the monthly base is being replaced fast enough, or if the business is leaking revenue before the new sales even land.

Review MRRCheck paybackReview marketing ROICheck runway

Worked example

Churn is the loss line underneath the growth line.

A base of 1,000 customers with 35 churned customers gives you 3.5% logo churn. If the same period starts with $50,000 of MRR and loses $3,200 to churn plus $900 to contraction, the revenue leak is obvious even before you count new sales.

Interpretation

What to do when churn moves

  • Use logo churn to see whether the customer count problem is getting worse.
  • Use revenue churn and expansion together to understand the pricing and upgrade story.
  • If net revenue retention stays below 100%, new sales are compensating for a leaking base.
  • Use payback and MRR next so the retention number sits inside the wider economics picture.

Retention check

Subscription Churn Calculator

Compare logo churn, revenue churn, and net revenue retention in one place. The result helps you see whether growth is actually replacing what you lose.

Review MRRCheck payback
Editorial dashboard scene with retention cohorts, churn bars, and recurring revenue analytics
Churn analysis

Retention visuals that feel like a real SaaS dashboard

The layout keeps customer loss, revenue retention, and trend signals together so the reader sees the business problem fast.

Logo churn

3.5%

Gross revenue churn

6.4%

Net revenue retention

95.4%

Ending MRR

$54,900

Interpretation

Logo churn shows how many customers you lost. Revenue retention shows whether the remaining base is expanding enough to offset losses. If net revenue retention stays below 100 percent, the company is leaking revenue from the existing base even before new sales are counted.

Use the result with payback period and CAC so growth does not hide weak retention.

How subscription churn Works

Subscription churn compares the customers and MRR you started with against what you lost, expanded, and added during the period. It separates logo churn from revenue churn so you can tell whether a customer loss problem is also a pricing or expansion problem.

Formula

NRR = (Starting MRR - Churned MRR - Contraction MRR + Expansion MRR) / Starting MRR

Key Features

  • ✓Shows logo churn and revenue churn together
  • ✓Calculates net revenue retention
  • ✓Includes contraction and expansion MRR
  • ✓Connects retention to growth and payback decisions

Pro Tip

A business can have modest logo churn and still lose revenue if upgrades slow down or existing accounts downgrade. Watch both customer count and MRR.

Reference links

Stripe Billing docsChartMogul resourcesBaremetrics SaaS metrics

Related tools

Continue your workflow with the next useful tool.

These links stay within the same decision path so you can move to the next calculation without starting over.

Monthly Recurring Revenue CalculatorTrack recurring revenue after churn, expansion, and new business.Payback Period CalculatorCheck how fast acquisition cost comes back from recurring profit.Customer Acquisition Cost CalculatorMeasure how much it costs to win each new subscriber.

How these links are chosen

We only link to closely related pages so each next step supports the same decision.

Report an issue

Found a wrong result, missing option, or confusing explanation? Send it through and we will review the tool.

Report an issue →