Ecommerce KPI Tool
Customer LTV Calculator
Estimate lifetime customer value from AOV, frequency, and retention.
Formula: Lifetime Revenue = AOV × Orders per Year × Retention Years | LTV Gross Profit = Lifetime Revenue × Gross Margin %
Plan Mode
Free mode is active while advanced subscription features are paused.
Decision snapshot
Customer LTV Calculator
Estimate lifetime customer value from AOV, frequency, and retention.
Formula
Lifetime Revenue = AOV × Orders per Year × Retention Years | LTV Gross Profit = Lifetime Revenue × Gross Margin %
Lifetime revenue per customer
$640.00
Lifetime gross profit
$352.00
Annual gross profit per customer
$176.00
Activity profile
A simple visual cue for the current decision path.
Inputs
Enter your current operating numbers to get a quick decision-ready snapshot.
Scenario workspace
Save scenarios and compare outcomes. Local autosave stays on by default for quick planning.
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No saved scenarios yet. Save your current assumptions to compare results over time.
| Scenario | Plan | Lifetime revenue per customer | Lifetime gross profit | Annual gross profit per customer |
|---|---|---|---|---|
| Current session | Free | $640.00 | $352.00 | $176.00 |
When to use this tool
- When acquisition cost is rising and you need to confirm long-term economics.
- Before shifting budget from retention to paid acquisition or vice versa.
- When evaluating subscription, bundle, or reorder strategies.
FAQ
Should LTV be based on revenue or profit?
Revenue LTV is useful for top-line planning, but profit-based LTV is better for acquisition and budget decisions.
How often should I update LTV?
Update monthly or quarterly as retention, margin, and purchase frequency shift across cohorts.
Why can LTV look high but cash flow still be tight?
LTV is long-term value, while CAC is paid up front. Payback speed matters for cash flow stability.