Ecommerce KPI Tool
Customer LTV Calculator
Estimate lifetime customer value from AOV, frequency, and retention.
Formula: Lifetime Revenue = AOV × Orders per Year × Retention Years | LTV Gross Profit = Lifetime Revenue × Gross Margin %
Plan Mode
Free mode includes core outputs. Premium preview unlocks advanced inputs and deeper planning metrics.
Inputs
Enter your current operating numbers to get a quick decision-ready snapshot.
Scenario workspace
Save scenarios, compare outcomes, and export planning reports. Workspace data is auto-saved in your browser on this device.
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No saved scenarios yet. Save your current assumptions to compare results over time.
| Scenario | Plan | Lifetime revenue per customer | Lifetime gross profit | Annual gross profit per customer |
|---|---|---|---|---|
| Current session | Free | $640.00 | $352.00 | $176.00 |
Premium analysis lab
Use target tracking and sensitivity analysis to move from static calculations to decision support.
Premium Preview-only analysis
Switch to Premium Preview to unlock goal tracking and sensitivity testing for this tool.
When to use this tool
- When acquisition cost is rising and you need to confirm long-term economics.
- Before shifting budget from retention to paid acquisition or vice versa.
- When evaluating subscription, bundle, or reorder strategies.
Premium Preview capabilities
- Net LTV view after retention operating costs.
- Cleaner budgeting between acquisition and retention programs.
- More realistic profitability planning for repeat-purchase brands.
- Save up to 5 scenarios per tool and compare them side by side.
- Export scenario reports to CSV and PDF for planning discussions.
- Goal tracker for target-versus-actual performance on any key metric.
- Sensitivity analysis to test how input shifts affect core outcomes.
Ready to package these metrics into one workflow?
Use the Premium page to plan tiered access and conversion paths across this niche suite.
FAQ
Should LTV be based on revenue or profit?
Revenue LTV is useful for top-line planning, but profit-based LTV is better for acquisition and budget decisions.
How often should I update LTV?
Update monthly or quarterly as retention, margin, and purchase frequency shift across cohorts.
Why can LTV look high but cash flow still be tight?
LTV is long-term value, while CAC is paid up front. Payback speed matters for cash flow stability.