Ecommerce KPI Tool
Return Rate Calculator
Measure how refunds and returns erode gross profit and cash.
Formula: Return Rate = Returned Units / Sold Units × 100
Plan Mode
Free mode is active while advanced subscription features are paused.
Decision snapshot
Return Rate Calculator
Measure how refunds and returns erode gross profit and cash.
Formula
Return Rate = Returned Units / Sold Units × 100
Return rate
6.00%
Refund exposure
$6,120.00
Activity profile
A simple visual cue for the current decision path.
Inputs
Enter your current operating numbers to get a quick decision-ready snapshot.
Scenario workspace
Save scenarios and compare outcomes. Local autosave stays on by default for quick planning.
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No saved scenarios yet. Save your current assumptions to compare results over time.
| Scenario | Plan | Return rate | Refund exposure |
|---|---|---|---|
| Current session | Free | 6.00% | $6,120.00 |
When to use this tool
- When return volume rises or profit quality declines.
- Before changing return policy or product quality controls.
- When SKU- or channel-level return behavior needs a review.
FAQ
Is refund exposure the same as profit loss?
Not exactly. Refund exposure is top-line risk; profit loss depends on margin, restocking recovery, and return handling costs.
What usually drives high return rates?
Common causes include mismatched product expectations, sizing issues, low quality, and unclear descriptions.
Should I optimize returns by channel or product?
Both. Product-level analysis finds root causes, while channel-level analysis reveals acquisition quality issues.
Reference links
These are the external references we use when the calculation needs a wider industry or platform context.