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Ecommerce Profitability Workbench

Model one order using costs and rates you can support.

Methodology & standardsRuns on your device

Inputs

Results update live

Ecommerce profitability workbench

Model one order using costs and rates you can support. This local worksheet does not connect to a store, ad platform, carrier, payment processor, tax engine, or returns system.

Revenue and promotion

Enter the actual discount you expect this order to receive.

Used only for the displayed price floor; enter 0 if you only need break-even.

Per-order cost stack

Interpretation

How True Profit per Order works

The workbench starts with list price after the discount you enter, then subtracts payment fees, product, packaging, fulfilment, shipping subsidy, an expected return-cost allowance, and CAC. It makes each assumption visible rather than fabricating a store, carrier, payment, returns, or advertising integration.

Example

Key features

A realistic scenario showing how the calculation guides a practical decision.

Formula

Contribution after CAC = price after entered discount − payment fee − product − packaging − fulfilment − shipping subsidy − expected return cost − CAC.

  • Full per-order cost stack from entered inputs
  • Expected return-cost allowance
  • Contribution before and after customer acquisition cost
  • Break-even CAC and price floor for an entered target contribution
  • Copy and CSV workflow handoff

Watch out

Common mistakes

  • Use measured data from the same period and channel where possible. A lower shipping quote, different payment method, return policy, discount, or attribution rule can change the decision materially.

Related tools

Adjacent decisions

Pricing CalculatorTest a price from entered costs and margin goalsShipping Quote ComparisonCompare the all-in quotes and shipping costs you enterInventory Reorder WorksheetReview stock and reorder assumptions behind the cost stackCustomer Acquisition Cost CalculatorCheck the acquisition cost that enters the order model