Decision tool
Max MRR Calculator
Steady-state MRR ceiling when new MRR equals churned MRR at a given cancellation rate.
Your inputs
Adjust the fields and review the result in this workbench.
Cite this calculator
Assumes constant new MRR and cancellation rate; max MRR = new MRR ÷ churn rate.
Last reviewed: August 2026
Max MRR Calculator. (August 2026). Useful Tools Online. https://usefultoolsonline.com/max-mrr-calculator/
Interpretation
Growth ceiling
At steady state, MRR stops growing when monthly churn equals new MRR. Lower churn or higher new MRR raises the ceiling.
Avoid mistakes
Common mistakes
A few things that can lead to misleading results or poor decisions.
Using annual churn without converting to monthly.
Ignoring expansion revenue.
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