Decision tool

Channel Pricing Calculator

Back-solve list price for a target net margin after percent and fixed marketplace fees.

Your inputs

Adjust the fields and review the result in this workbench.

Fixed fees can include FBA, payment fixed, inbound shipping, or ad allowance per unit.

Cite this calculator

Solves price − cost − %fee − fixed = margin × price. Margin plus fees must stay below 100%.

Last reviewed: August 2026

Channel Pricing Calculator. (August 2026). Useful Tools Online. https://usefultoolsonline.com/channel-pricing-calculator/

Interpretation

Pricing formula

List price = (cost + fixed fees) ÷ (1 − fee% − target margin%). If the denominator is zero or negative, the target is impossible.

Avoid mistakes

Common mistakes

A few things that can lead to misleading results or poor decisions.

Forgetting ad spend in fixed fees.
Using gross margin when you need net margin after fees.