All pathways
Paid growth journey
Scale Ads Profitably
Connect ad spend to ROAS, CAC payback, and LTV before you increase budget.
Set a profitable ROAS floor, measure acquisition cost, then confirm payback and LTV support the spend level you want to reach.
6 steps · in order
Work through it in order
- Marketing ROI CalculatorCompare revenue and profit return against total marketing spend.
- ROAS CalculatorTranslate ad spend and revenue into return on ad spend.
- Break-Even ROAS CalculatorFind the minimum ROAS needed to cover product and fulfillment costs.
- Customer Acquisition Cost CalculatorCalculate CAC from spend and new customers acquired.
- Payback Period CalculatorSee how many months until acquisition cost is recovered.
- Customer LTV CalculatorEstimate lifetime value to compare against CAC and payback.
Adjusting for your situation
Brand campaigns with soft attribution? Use marketing ROI for directional checks, then validate with ROAS and payback on performance channels.