UTM Campaign URL Builder

Generate tracking URLs with custom utm_source, utm_medium, and utm_campaign parameters for Google Analytics.

Methodology & standardsRuns on your device

Inputs

Results update live

Quick Presets:

Website URL *

Campaign Source (utm_source) *Where the traffic originates

Campaign Medium (utm_medium) *Marketing medium or channel

Campaign Name (utm_campaign) *Product, promo code, or slogan

Campaign Content (utm_content)Differentiates identical ads/links

Campaign Term (utm_term, optional)Paid search keyword

Generated Campaign Tracking URL

https://usefultoolsonline.com/?utm_source=google&utm_medium=cpc&utm_campaign=summer_promo&utm_content=hero_button

FAQ

Frequently asked questions

How the calculation works and where its limits are.

What are UTM parameters?

UTM (Urchin Tracking Module) parameters are five standard query string tags (source, medium, campaign, term, content) added to URLs to track traffic sources and campaign conversions in Google Analytics 4 (GA4) and other analytics platforms.

Which UTM parameters are required?

At minimum, `utm_source` is required. In standard marketing practice, `utm_source`, `utm_medium`, and `utm_campaign` are strongly recommended together for coherent channel attribution in Google Analytics.

Are UTM parameter values case-sensitive?

Yes. In Google Analytics, `utm_source=Twitter` and `utm_source=twitter` are recorded as two distinct sources. It is best practice to use all lowercase with hyphens or underscores.