Getting your social media image dimensions right is the difference between a professional-looking post and one that appears cropped, stretched, or blurry. This guide covers the current recommended sizes for every major platform.
Feed Posts
- Square: 1080 x 1080 px (1:1 ratio)
- Portrait: 1080 x 1350 px (4:5 ratio — gets more screen space)
- Landscape: 1080 x 566 px (1.91:1 ratio)
Stories and Reels
- Size: 1080 x 1920 px (9:16 ratio)
- Keep important content within the center 1080 x 1420 px to avoid being cut off by UI elements
Profile Picture
- Size: 320 x 320 px (displayed as circle)
Pro tip: The 4:5 portrait ratio takes up the most screen real estate in the feed, which can increase engagement.
Feed Posts
- Recommended: 1200 x 630 px (1.91:1 ratio)
- Square posts: 1200 x 1200 px
Cover Photo
- Size: 820 x 312 px (desktop), 640 x 360 px (mobile)
- Design for mobile first — the sides get cropped on smaller screens
Profile Picture
- Size: 170 x 170 px (displayed as circle)
Event Cover
- Size: 1200 x 628 px
X (Twitter)
In-Feed Images
- Single image: 1200 x 675 px (16:9 ratio)
- Two images: 700 x 800 px each
Header/Banner
- Size: 1500 x 500 px (3:1 ratio)
Profile Picture
- Size: 400 x 400 px (displayed as circle)
Pro tip: X crops images to 16:9 in the timeline. Make sure key content is centered.
Feed Posts
- Recommended: 1200 x 627 px (1.91:1 ratio)
- Square: 1200 x 1200 px
Cover Image
- Personal: 1584 x 396 px
- Company page: 1128 x 191 px
Profile Picture
- Size: 400 x 400 px
YouTube
Thumbnails
- Size: 1280 x 720 px (16:9 ratio)
- Minimum width: 640 px
- File size: under 2MB
Channel Banner
- Size: 2560 x 1440 px
- Safe area for all devices: 1546 x 423 px (center)
Profile Picture
- Size: 800 x 800 px
Pro tip: YouTube thumbnails with faces, bold text, and high contrast consistently get higher click-through rates.
TikTok
Videos
- Size: 1080 x 1920 px (9:16 ratio)
Profile Picture
- Size: 200 x 200 px
General Best Practices
- Always use the highest resolution the platform supports
- Save as PNG for graphics with text; JPG for photographs
- Keep file sizes reasonable — under 5MB for most platforms
- Design mobile-first — most social media is consumed on phones
- Leave space for UI overlays — profile icons, like buttons, and captions can cover parts of your image
- Use templates to ensure consistent branding across platforms
Create Perfect Social Media Images
Stop guessing dimensions and cropping manually. Our Social Thumbnail Studio lets you create perfectly sized images for every platform with built-in templates, text overlays, and instant export at the exact dimensions you need.
Keeping your images at the right dimensions ensures your content looks polished and professional across every platform, helping your posts stand out in crowded feeds.